SOCIAL MEDIA LEAD
SOCIAL MEDIA LEAD

Thank you for your interest in this opportunity! Your application will only be considered complete after finishing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive a link via your registered email to access it. This step is mandatory, as our recruitment process is based on competency assessment.
We are a company of everyone and for everyone. At MC, we put people at the center: customers, employees, and the community. We create value together, innovate at every step, and lead with closeness, recognizing each person’s unique qualities. Different stories and ideas unite us under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.
So, join us!
We are looking for a Social Media Lead to join our Wells Media team, and we believe we’ll be #betterwithyou!
We count on you to…
- Defining and implementing a social media strategy aligned with the brand’s objectives, balancing community building with the business’s commercial goals;
- Creating native and distinctive digital content, transforming health, beauty, and wellbeing topics into engaging, entertaining, and platform-native formats;
- Analysing and interpreting performance metrics by defining, monitoring, and optimising KPIs such as engagement, retention, and sentiment to measure the impact of the social media strategy;
- Identifying opportunities to improve and simplify processes, fostering more efficient collaboration across internal teams, paid media, e-commerce, and external partners;
- Coordinating content production with agencies and partners, ensuring agile execution aligned with digital platform best practices;
- Managing relationships with platforms such as Meta and TikTok, keeping up with trends and identifying new opportunities for the brand.
So, bring with you…
- Availability to join the team on a fixed-term contract to cover a maternity leave;
- Up to 3 years of experience in similar roles;
- Experience in brand and social media management, combining a strong strategic mindset with the ability to analyse data and performance metrics;
- Strong brand strategy and analytical skills;
- Curiosity, creativity, and critical thinking;
- Knowledge of the TikTok ecosystem, UGC (User-Generated Content) and EGC (Employee-Generated Content), along with experience coordinating agencies and content creators;
- A proactive mindset with a strong ability to simplify processes, identify improvement opportunities, and work autonomously with initiative and critical thinking.
What we have for you…
- Meal Allowance in Dá Card;
- Telecommunications Plan with voice, data, and equipment for permanent employees;
- Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
- Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions;
- Flexible Benefits Program (when applicable);
- Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program;
- School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks;
- Flu Vaccine including its administration (voluntary participation);
- We Are Sonae Program, providing psychosocial, financial and legal support to employees;
- Ergocoaching Sessions;
- Mental Health Promotion Programs and Nutrition Consultations;
- Discount and Partnership Program with over 300 leading brands;
- Free coffee and fruit available at the workplace;
- Competitive Salary;
- Collaborative and dynamic work environment.
#BETTERTOGETHER #BETTERWITHYOU
MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.

Thank you for your interest in this opportunity! Your application will only be considered complete after finishing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive a link via your registered email to access it. This step is mandatory, as our recruitment process is based on competency assessment.
We are a company of everyone and for everyone. At MC, we put people at the center: customers, employees, and the community. We create value together, innovate at every step, and lead with closeness, recognizing each person’s unique qualities. Different stories and ideas unite us under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.
So, join us!
We are looking for a Social Media Lead to join our Wells Media team, and we believe we’ll be #betterwithyou!
We count on you to…
- Defining and implementing a social media strategy aligned with the brand’s objectives, balancing community building with the business’s commercial goals;
- Creating native and distinctive digital content, transforming health, beauty, and wellbeing topics into engaging, entertaining, and platform-native formats;
- Analysing and interpreting performance metrics by defining, monitoring, and optimising KPIs such as engagement, retention, and sentiment to measure the impact of the social media strategy;
- Identifying opportunities to improve and simplify processes, fostering more efficient collaboration across internal teams, paid media, e-commerce, and external partners;
- Coordinating content production with agencies and partners, ensuring agile execution aligned with digital platform best practices;
- Managing relationships with platforms such as Meta and TikTok, keeping up with trends and identifying new opportunities for the brand.
So, bring with you…
- Availability to join the team on a fixed-term contract to cover a maternity leave;
- Up to 3 years of experience in similar roles;
- Experience in brand and social media management, combining a strong strategic mindset with the ability to analyse data and performance metrics;
- Strong brand strategy and analytical skills;
- Curiosity, creativity, and critical thinking;
- Knowledge of the TikTok ecosystem, UGC (User-Generated Content) and EGC (Employee-Generated Content), along with experience coordinating agencies and content creators;
- A proactive mindset with a strong ability to simplify processes, identify improvement opportunities, and work autonomously with initiative and critical thinking.
What we have for you…
- Meal Allowance in Dá Card;
- Telecommunications Plan with voice, data, and equipment for permanent employees;
- Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
- Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions;
- Flexible Benefits Program (when applicable);
- Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program;
- School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks;
- Flu Vaccine including its administration (voluntary participation);
- We Are Sonae Program, providing psychosocial, financial and legal support to employees;
- Ergocoaching Sessions;
- Mental Health Promotion Programs and Nutrition Consultations;
- Discount and Partnership Program with over 300 leading brands;
- Free coffee and fruit available at the workplace;
- Competitive Salary;
- Collaborative and dynamic work environment.
#BETTERTOGETHER #BETTERWITHYOU
MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.