Thank you for your interest in this opportunity! Your application will only be considered complete after finishing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive a link via your registered email to access it. This step is mandatory, as our recruitment process is based on competency assessment.

We are a company of everyone and for everyone. At MC, we put people at the center: customers, employees, and the community. We create value together, innovate at every step, and lead with closeness, recognizing each person’s unique qualities. Different stories and ideas unite us under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.
So, join us!

We are looking for a Digital Marketing Specialist to join our Media & Digital Marketing team, located in Matosinhos and Carnaxide, and we believe we’ll be #betterwithyou!

 
We count on you to…

• Analyze the performance of digital campaigns (Google Ads, Meta, TikTok, Pinterest, and App Campaigns), correlating media data with business outcomes;
• Develop and maintain performance dashboards using tools such as Looker Studio, ensuring an integrated and accessible view for different stakeholders;
• Work with BigQuery to structure, transform, and analyze data from multiple sources (media, analytics, CRM, e-commerce, and app data);
• Structure and analyze app data (installs, in-app events, retention, LTV), ensuring accurate measurement through tools such as Firebase, GA4, or MMPs (e.g., AppsFlyer, Adjust);
• Evaluate media plans and identify investment optimization opportunities;
• Identify trends, anomalies, and opportunities through data analysis, supporting strategic media and business recommendations;
• Ensure the quality, consistency, and reliability of data used in analyses and reporting;
• Support the definition of KPIs and performance metrics aligned with business objectives;
• Participate in the analysis of testing and optimization initiatives (A/B testing, incrementality, new segmentation approaches, and bidding strategies);
• Prepare structured, decision-oriented presentations, translating complex media, web, and app data into clear insights for stakeholders.

So, bring with you…

• Strong analytical mindset and experience in data-driven marketing;
• Solid experience in data analysis applied to performance marketing (web and app);
• Experience in dashboard creation and data visualization (Looker Studio, Power BI, or similar);
• Ability to combine multiple data sources and build integrated performance views;
• Good understanding of the digital media ecosystem and performance metrics (CPA, ROAS, LTV, retention);
• Experience in analyzing media plans and critically assessing investment strategies;
• High attention to detail and critical thinking in data validation;
• Ability to transform complex data into clear and actionable insights.

What we have for you…

• Meal Allowance in Dá Card;
• Telecommunications Plan with voice, data, and equipment for permanent employees;
• Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
• Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions;
• Flexible Benefits Program (when applicable);
• Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program;
• School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks;
• Flu Vaccine including its administration (voluntary participation);
• We Are Sonae Program, providing psychosocial, financial and legal support to employees;
• Ergocoaching Sessions;
• Mental Health Promotion Programs and Nutrition Consultations;
• Discount and Partnership Program with over 300 leading brands;
• Free coffee and fruit available at the workplace;
• Competitive Salary;
• Collaborative and dynamic work environment.

#BETTERTOGETHER #BETTERWITHYOU

MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.