Thank you for your interest in this opportunity! Your application will only be considered complete after completing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive an email with a link to access it. This step is mandatory, as our recruitment process is based on competency assessment.

We are a company for everyone and by everyone. At MC, we put people at the centre: customers, employees and the community. We create value together, innovate at every step and lead in a close and human way, recognising each person’s strengths. Different stories and ideas bring us together under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.

So, join us!

We are looking for a Head of Data and AdTech Strategy & Business Development to join our Endless team, MC’s Retail Media business, in Carnaxide or Matosinhos, and we believe we will be #betterwithyou!

A strategic business development executive who scouts international players and vets new approaches and business models, to keep Endless at the forefront of Retail Media innovation.

Find out more about us:

Website Endless

Linkedin Endless

We count on you...

Market Intelligence & Industry Scanning

• The International Scouting: Continuously monitor the evolution of global Retail Media Networks (like Walmart Connect, Amazon Advertising, and Tesco Media) to identify mature strategies and business models that can be "localized" for the MC and Sonae ecosystem within the Portuguese market.
• Industry Connection: Establish a "Knowledge Exchange" network with leaders of other international RMNs to share learnings on scaling. Track the moves of global AdTech companies that could disrupt or enhance the ecosystem.
• Trends Analysis: Produce quarterly "State of the Industry" briefings for the leadership team, focusing on shifts in privacy regulations, emerging ad formats, and global retail trends.

AdTech & Innovation Discovery

• Tech Scouting: Maintain a high-level network with international tech companies and leaders to stay ahead of the "next big thing" in retail media.
• Initial Vendor Relations: Act as the primary filter for new technologies ad tech providers vetting vendors, evaluating "Product-Market Fit" and technical maturity.
• Early-Stage PoCs: Design the business case, success criteria, and strategic "why" for pilots or Proof of Concepts for new technologies and data tools.

Strategy for Data Activation & Measurement

• Data Framework & Identity Maximization: Identify and evaluate the best Identity (ID) solutions and user-graphing technologies to ensure high-precision targeting. Design the long-term strategy to leverage MC’s 1st party data, ensuring all strategies are privacy compliant.
• Data Collaboration & Monetization: Research and design the strategic frameworks, tech approaches and secure data-sharing partnerships, creating new revenue streams through sophisticated data collaboration between Endless and its potential partners.

• Advanced Attribution & Measurement: Stay at the forefront of global measurement trends to bring "next-gen" proof of performance to Endless clients. Ensure Endless remains the market leader by aligning our metrics with evolving international standards, ensuring credibility with global agencies.

Strategic Business Modeling & Networking

• Long-term Product Vision: Contribute to the 3-year strategic plan by identifying revenue streams and data products that aren't yet in the current operational cycle.
• Value Proposition Innovation: Suggest new ways to package retail data and media inventory to maintain Endless’ leadership and innovative role in the Portuguese landscape.
• External Networking: Represent Endless in international forums and industry bodies to keep MC Sonae at the forefront of global retail media conversations.

So, bring with you...

• AdTech/MarTech Veteran: 4–5+ years of experience in the digital advertising ecosystem. Crucially, they should have spent time in Retail Media, Programmatic Advertising, or Data Management Platforms (DMPs/CDPs).
• Strategic Pedigree: Experience in a high-level strategic role (e.g., at a global media agency, a major tech platform like Google/Amazon/Criteo, or a consultancy firm).
• Technical & Data Proficiency: Deep understanding of how 1st party data is collected, hashed, and activated. Knowledge of how RMNs can maximize the opportunity of their data and identity solutions and frameworks. Must be able to translate technical concepts into business value for non-technical stakeholders.
• Market Mindset: Ability to take complex global trends and simplify them for internal stakeholders, making innovation feel like a logical next step rather than a risky experiment.
• Relationship Builder: A natural networker who can reach out to a counterpart at Walmart Connect or Carrefour Links and build a "knowledge-sharing" relationship.
• Higher education degree.

What we offer:

• Meal allowance on Dá Card;
• Telecommunications plan with voice, data and equipment (for permanent employees);
• Flex it Up Programme – extra days off, unpaid leave, flexible working model (where applicable);
• Health and life insurance (for permanent employees), with the option to extend health insurance to family members under favourable conditions;
• Flexible benefits programme (where applicable);
• Onboarding plan and initial training, continuous learning platform and financial literacy programme;
• School awards and merit scholarships for employees’ children (mainstream and inclusive education), as well as holiday programmes during school breaks;
• Newborn kit for your baby;
• Internal mobility programmes to promote talent;
• Flu vaccination, including administration (voluntary);
• Somos Sonae Programme, providing psychosocial, financial and legal support to employees;
• Ergocoaching sessions;
• Mental health promotion programmes and nutrition consultations;
• Discounts and partnerships programme with over 300 leading brands;
• Free coffee and fruit at the workplace;
• Competitive salary;
• Collaborative and dynamic work environment.

#BETTERTOGETHER #BETTERWITHYOU

MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.