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MARKETING PERFORMANCE MANAGER

MARKETING PERFORMANCE MANAGER

Requisition ID:  73782
City:  CARNAXIDE
Date:  Feb 5, 2025
Brand:  WELLS
Area:  STRUCTURES

sonae.pt

 

 

 

We are a company made of people and for people. With a solid and inclusive foundation, MC focuses on people to make life simpler for customers, employees, and community members. We create value with everyone’s contribution, we innovate at every step, and we lead closely, paying attention to each person’s qualities and needs. We have different stories and different ideas, but we share the desire to grow and become the best version of ourselves. Everything we are, we achieve together. And there is nothing more inspiring than that. 

 

We are looking for a Marketing Performance Manager for the Wells.pt area in Carnaxide, and we believe we will be #betterwithyou! If you have a passion for achieving results and experience in the retail and beauty sectors, this opportunity is for you! 

 

We count on you to…  

  • Lead and supervise the Performance Marketing Team, composed of SEO and Paid specialists (Google Ads, Meta, Display, and Affiliates);  
  • Develop, manage, and optimize performance marketing strategies with the goal of maximizing conversion;  
  • Work closely with the Marketing Team, ensuring an integrated communication strategy throughout the user journey, aligning the different campaign objectives between teams (awareness, consideration, and conversion);  
  • Monitor and analyze performance data using tools such as Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, and other relevant platforms, transforming insights into actionable strategies;  
  • Ensure that campaigns achieve the best ROAS and maintain competitive CAC levels;  
  • Oversee SEO initiatives, focusing on organic traffic growth and content optimization to improve online store performance;  
  • Collaborate with multidisciplinary teams, including UX/UI, content, commercial, and marketing, to align performance efforts with business objectives;  
  • Guide and monitor the web analytics manager, extracting and sharing insights with different teams to continuously improve conversion rates across various traffic acquisition channels. 

 

So, bring with you…   

  • A degree in Marketing, Management, or Economics - essential for understanding market dynamics and developing effective strategies;  
  • At least 5 years of experience in performance marketing roles, preferably in eCommerce or retail sectors - important for ensuring the application of proven practices and achieving consistent results;  
  • Solid knowledge of Google Ads, Meta Ads, and SEO practices;  
  • Proficiency in analytical tools such as GA4, Google Tag Manager, and other performance measurement platforms;  
  • Deep understanding of eCommerce business models and strategies related to the customer lifecycle;  
  • Experience in the beauty sector will be valued;  
  • Excellent communication skills;  
  • Team spirit, with the ability to work integratively with different areas;  
  • Problem-solving skills with a focus on results

 

What you will find… 

  • Collaborative work environment; 
  • A dynamic team; 
  • Career progression and internal mobility opportunities; 
  • A cohesive and leading company in the retail sector. 

 

What we have for you… 

  • Meal Allowance in cash or in Dá Card (whichever is more advantageous for you); 
  • Telecommunications Plan with voice, data, and equipment for permanent employees; 
  • Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable); 
  • Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions; 
  • Flexible Benefits Program; 
  • Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program; 
  • School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks; 
  • Flu Vaccine including its administration (voluntary participation);
  • We Are Sonae Program, providing psychosocial, financial and legal support to employees; 
  • Ergocoaching Sessions; 
  • Mental Health Promotion Programs and Nutrition Consultations; 
  • Discount and Partnership Program with over 300 leading brands; 
  • Free coffee and fruit available at the workplace; 
  • Competitive Salary. 

 

#BETTERTOGETHER #BETTERWITHYOU 

 

MC Sonae D&I Commitment: 

We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization. 

 

 

sonae.pt

sonae.pt

 

 

 

We are a company made of people and for people. With a solid and inclusive foundation, MC focuses on people to make life simpler for customers, employees, and community members. We create value with everyone’s contribution, we innovate at every step, and we lead closely, paying attention to each person’s qualities and needs. We have different stories and different ideas, but we share the desire to grow and become the best version of ourselves. Everything we are, we achieve together. And there is nothing more inspiring than that. 

 

We are looking for a Marketing Performance Manager for the Wells.pt area in Carnaxide, and we believe we will be #betterwithyou! If you have a passion for achieving results and experience in the retail and beauty sectors, this opportunity is for you! 

 

We count on you to…  

  • Lead and supervise the Performance Marketing Team, composed of SEO and Paid specialists (Google Ads, Meta, Display, and Affiliates);  
  • Develop, manage, and optimize performance marketing strategies with the goal of maximizing conversion;  
  • Work closely with the Marketing Team, ensuring an integrated communication strategy throughout the user journey, aligning the different campaign objectives between teams (awareness, consideration, and conversion);  
  • Monitor and analyze performance data using tools such as Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, and other relevant platforms, transforming insights into actionable strategies;  
  • Ensure that campaigns achieve the best ROAS and maintain competitive CAC levels;  
  • Oversee SEO initiatives, focusing on organic traffic growth and content optimization to improve online store performance;  
  • Collaborate with multidisciplinary teams, including UX/UI, content, commercial, and marketing, to align performance efforts with business objectives;  
  • Guide and monitor the web analytics manager, extracting and sharing insights with different teams to continuously improve conversion rates across various traffic acquisition channels. 

 

So, bring with you…   

  • A degree in Marketing, Management, or Economics - essential for understanding market dynamics and developing effective strategies;  
  • At least 5 years of experience in performance marketing roles, preferably in eCommerce or retail sectors - important for ensuring the application of proven practices and achieving consistent results;  
  • Solid knowledge of Google Ads, Meta Ads, and SEO practices;  
  • Proficiency in analytical tools such as GA4, Google Tag Manager, and other performance measurement platforms;  
  • Deep understanding of eCommerce business models and strategies related to the customer lifecycle;  
  • Experience in the beauty sector will be valued;  
  • Excellent communication skills;  
  • Team spirit, with the ability to work integratively with different areas;  
  • Problem-solving skills with a focus on results

 

What you will find… 

  • Collaborative work environment; 
  • A dynamic team; 
  • Career progression and internal mobility opportunities; 
  • A cohesive and leading company in the retail sector. 

 

What we have for you… 

  • Meal Allowance in cash or in Dá Card (whichever is more advantageous for you); 
  • Telecommunications Plan with voice, data, and equipment for permanent employees; 
  • Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable); 
  • Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions; 
  • Flexible Benefits Program; 
  • Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program; 
  • School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks; 
  • Flu Vaccine including its administration (voluntary participation);
  • We Are Sonae Program, providing psychosocial, financial and legal support to employees; 
  • Ergocoaching Sessions; 
  • Mental Health Promotion Programs and Nutrition Consultations; 
  • Discount and Partnership Program with over 300 leading brands; 
  • Free coffee and fruit available at the workplace; 
  • Competitive Salary. 

 

#BETTERTOGETHER #BETTERWITHYOU 

 

MC Sonae D&I Commitment: 

We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization. 

 

 

sonae.pt

Apply now »