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BRAND & MARKETING SPECIALIST

BRAND & MARKETING SPECIALIST

Requisition ID:  77459
City:  CARNAXIDE
Date:  Mar 12, 2026
Brand:  WELLS
Area:  STRUCTURES

sonae.pt

 

 

 

Thank you for your interest in this opportunity! Your application will only be considered complete after finishing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive a link via your registered email to access it. This step is mandatory, as our recruitment process is based on competency assessment.

 

We are a company of everyone and for everyone. At MC, we put people at the center: customers, employees, and the community. We create value together, innovate at every step, and lead with closeness, recognizing each person’s unique qualities. Different stories and ideas unite us under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.
So, join us!

 

We are looking for a Brand & Marketing Specialist to join our Health & Wellness & Beauty team, and we believe we’ll be #betterwithyou!

 

We count on you to…
•    Define, propose and implement the brand strategy for the beauty category (dermocosmetics, mass market and perfumery), aligned with business objectives and brand positioning.
•    Manage the communication strategy for exclusive brands, monitoring and tracking performance.
•    Develop 360º marketing plans, including campaigns, in-store activations and digital initiatives.
•    Work closely with commercial, brand activation, digital, media and PR teams to ensure proper implementation of the plan.
•    Analyse market trends, consumer behaviour and competitor activities.
•    Analyse business KPIs and brand performance, identifying opportunities for growth and optimisation.
•    Manage relationships with suppliers and partners, ensuring strategic alignment and excellence in execution.
•    Contribute to the development of new concepts, categories and beauty experiences within the Wells ecosystem. 

 

So, bring with you…
•    Academic degree in Management, Marketing or similar fields;
•    4 to 5 years of experience in Marketing, preferably in the beauty industry;
•    Knowledge of Digital Marketing;
•    Proficiency in English;
•    Strong communication skills;
•    Analytical thinking;
•    Ability to work with multiple teams;
•    Creativity, autonomy and proactivity;
•    Strong sense of responsibility and organisation;
•    Ability to organise tasks and manage priorities;
•    Results-oriented with a focus on achieving objectives;
•    Adaptability, energy and dynamism.

 

What we have for you…
•    Meal Allowance in Dá Card;
•    Telecommunications Plan with voice, data, and equipment for permanent employees;
•    Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
•    Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions;
•    Flexible Benefits Program (when applicable);
•    Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program;
•    School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks;
•    Flu Vaccine including its administration (voluntary participation);
•    We Are Sonae Program, providing psychosocial, financial and legal support to employees;
•    Ergocoaching Sessions;
•    Mental Health Promotion Programs and Nutrition Consultations;
•    Discount and Partnership Program with over 300 leading brands;
•    Free coffee and fruit available at the workplace;
•    Competitive Salary;
•    Collaborative and dynamic work environment.

 

#BETTERTOGETHER #BETTERWITHYOU

 

MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.

sonae.pt

 

 

 

Thank you for your interest in this opportunity! Your application will only be considered complete after finishing a digital assessment. At the end of your application, and if you meet the required criteria for the role, you will receive a link via your registered email to access it. This step is mandatory, as our recruitment process is based on competency assessment.

 

We are a company of everyone and for everyone. At MC, we put people at the center: customers, employees, and the community. We create value together, innovate at every step, and lead with closeness, recognizing each person’s unique qualities. Different stories and ideas unite us under the same purpose: to grow and become the best version of ourselves. Because everything we are, we achieve together.
So, join us!

 

We are looking for a Brand & Marketing Specialist to join our Health & Wellness & Beauty team, and we believe we’ll be #betterwithyou!

 

We count on you to…
•    Define, propose and implement the brand strategy for the beauty category (dermocosmetics, mass market and perfumery), aligned with business objectives and brand positioning.
•    Manage the communication strategy for exclusive brands, monitoring and tracking performance.
•    Develop 360º marketing plans, including campaigns, in-store activations and digital initiatives.
•    Work closely with commercial, brand activation, digital, media and PR teams to ensure proper implementation of the plan.
•    Analyse market trends, consumer behaviour and competitor activities.
•    Analyse business KPIs and brand performance, identifying opportunities for growth and optimisation.
•    Manage relationships with suppliers and partners, ensuring strategic alignment and excellence in execution.
•    Contribute to the development of new concepts, categories and beauty experiences within the Wells ecosystem. 

 

So, bring with you…
•    Academic degree in Management, Marketing or similar fields;
•    4 to 5 years of experience in Marketing, preferably in the beauty industry;
•    Knowledge of Digital Marketing;
•    Proficiency in English;
•    Strong communication skills;
•    Analytical thinking;
•    Ability to work with multiple teams;
•    Creativity, autonomy and proactivity;
•    Strong sense of responsibility and organisation;
•    Ability to organise tasks and manage priorities;
•    Results-oriented with a focus on achieving objectives;
•    Adaptability, energy and dynamism.

 

What we have for you…
•    Meal Allowance in Dá Card;
•    Telecommunications Plan with voice, data, and equipment for permanent employees;
•    Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
•    Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to family members with advantageous conditions;
•    Flexible Benefits Program (when applicable);
•    Onboarding and Initial Training Plan, Continuous Training platform, and Financial Literacy Program;
•    School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks;
•    Flu Vaccine including its administration (voluntary participation);
•    We Are Sonae Program, providing psychosocial, financial and legal support to employees;
•    Ergocoaching Sessions;
•    Mental Health Promotion Programs and Nutrition Consultations;
•    Discount and Partnership Program with over 300 leading brands;
•    Free coffee and fruit available at the workplace;
•    Competitive Salary;
•    Collaborative and dynamic work environment.

 

#BETTERTOGETHER #BETTERWITHYOU

 

MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and confident in the organization.

Apply now »