To join our Corporate Brand & Communication team at the Holding Office, we are currently looking for a:

Marketing Specialist

Role Overview:

In a time when changes are bigger and faster than ever before, a purpose driven Brand with strong repu-tation can be a lighthouse for stakeholders’ trust and a cornerstone for value creation.

This requires a thorough management of the Brand and the assurance that it remains Relevant, Authentic and with a strong Purpose to all its stakeholders, which is our ambition for Sonae Brand. If you want to play an active role in achieving it, we’re counting on you!

Core Responsibilities:

• Support the development and execution of brand strategy to strengthen Sonae reputation, position-ing and culture, internally and externally.

• Support the development of market research and be aware of global trends to support brand strategy and positioning.

• Work with external partners, such as communication agencies, to ensure the brand positioning and culture are effectively delivered to our stakeholders.

• Champion the brand guidelines implementation, namely in terms of visual and verbal identity, making sure we keep absolute consistency with the brand book guidelines.

• Monitor and analyse the brand's initiatives to recommend adjustments to the brand strategy as needed.

• Collaborate with cross-functional teams to ensure that the brand's messaging and positioning is con-veyed consistently across all channels and touchpoints.

Key skills: 

• Writing: Messaging exists at the heart of our brand strategy, so having strong writing skills will be de-terminant to develop effective messaging and build unique stories about Sonae.
• Communication: Clarity and passion about your strategic recommendations to the team and stake-holders.
• Strategic mindset: Developing or improving upon a brand strategy means understanding our context, how Sonae fits within it, and how to deliver efficiently our positioning.
• Project management: Enjoy being involved in different projects
• Adaptability: The context is constantly changing, and it helps if you can be adaptable. More than that, staying curious about what is happening, and new global trends can help you develop a more respon-sive brand strategy.
• Teamwork: we believe that together we go further. We prioritize the taste for teamwork, collaboration and learning together
• Creativity: A sensitive and creative spirit, combined with rigor, helps to find better solutions for every-day challenges
• Planning and Organization: The ability to plan and organize is essential for productivity as well as short time reaction, allowing for better time and task management.

Main requirements:

• Bachelor’s or master’s degree in management, marketing or a related field

• Proven experience in brand management, preferably in a corporate setting

• Analytical skills and experience with market research

• Communication and interpersonal skills

• A good mix of analytical thinking and creative flair Ability to manage multiple projects

• Fluent in English, written and spoken

• Agile mindset

• Digital native is a plus

Ready to Make a Difference?

If you're prepared to contribute to Sonae's mission and support our efforts in creating a more inclusive society, we'd love to hear from you! Join us in this rewarding journey of social impact and professional growth.

Work Location:

Hybrid mode (following the company policy: 3 days at the office)

The role should be developed in Oporto