To join our Corporate Brand & Communication team at the Holding Office, we are currently looking for a:

Brand & Communication Specialist | Reskiling Projects

Sonae is looking for a brand and communication manager to lead the strategy and implementation of marketing efforts related to Reskilling Projects.

You will be joining the Corporate Brand & Communication team at the Holding Office and be responsible for creating real impact and positioning reskilling as a key corporate movement for social value, with the support of one of Portugal’s largest business groups.

This is a unique opportunity to shape a national agenda, build visibility and credibility around reskilling, and work closely with top partners across sectors, NGOs and public institutions.

Core Responsibilities

Strategic Leadership

• Lead the communication and marketing strategy for Sonae’s reskilling projects, ensuring strong alignment with business and social impact objectives.

Project Ownership & Implementation

• Own and execute the integrated marketing plan across PR, digital, content, website, social media and events.
• Manage relationships with communication agencies and ensure high-quality execution across channels.
• Leverage partners’ communication assets to amplify campaigns and foster credibility.

Stakeholder Engagement

• Be Sonae’s point of contact for communication within consortiums, associations and joint initiatives.
• Coordinate cross-functional teams and external collaborators to ensure consistent messaging and impact.

Team Management

• • This position involves coordinating efforts across team members and partners to ensure aligned execution of the communication strategy.
  • Promote a collaborative, curious and agile working culture.

Main requirements

• 5+ years of experience in marketing, brand management or communications.
• Strategic thinking with hands-on ability to implement and lead projects from A to Z.
• Proven experience in managing communication agencies and executing integrated campaigns.
• Excellent copywriting, storytelling and verbal communication skills.
• Strong stakeholder management and interpersonal capabilities.
• Fluent in English (written and spoken).
• Highly organized, autonomous and results-driven.

Work Location: 

• Hybrid work model (3 days/week in the office, per company policy)
• Role based in Oporto

Ready to take the lead and drive impact? We’d love to hear from you.